The Controversy Over Psychic Staring Essay - 1403 Words

Name: Instructor: Course: Date: The Controversy over Psychic Staring Very little is known about the nature of the human mind. The mental and social life of humans is based on the mind, yet not much is known about it and the extent to which it can go. In all cultures there is a belief about the mind, the heart, and the soul, with a variety of notions about these parts of the human being. Psyche in its ancient sense is extended to limits that go beyond the human body in many of the existing cultures. Surveys that have been done in most countries of the West, Britain, and the U.S have consistently shown that a significant portion of the populations in these regions believe in the occurrence of psychic phenomenon and more than fifty percent believe that they have at one point or another personally experienced it (Sheldrake 102). Considering these beliefs and experiences, it is senseless to claim that the mind is only restricted to the brain. This makes the advocates of mechanistic orthodoxy make an assertion that since paranormal phenomena lacks a scientific explanation, it is non-existent. According to scientific education, this is regarded as superstition but there still calls for need of more study and research into this widespread phenomenon. Psychic staring is considered a paranormal behavior. This phenomenon is studied alongside with its findings to confirm if it is real. Ideally a human being has five senses whereby that of sensing if someone is staring at you is notShow MoreRelatedSadie Hawkins Day and Valentine Grams18321 Words   |  74 PagesIn previous years, we did a lot of backstage work like making the sets and decorations,† explains Ms. Casiano. After Piedmont’s performance, the other students from schools in the district performed their own dances and displayed their skills. With over 500 people, the L-Building was too small for the show. All the seats were filled and many spectators had to stand on the side. â€Å"The L-Building was too small. The room was packed. Maybe next year we can have two talent shows or maybe choose a biggerRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesable to identify a fixed, stable, permanent point that provides us with perspective. In our cu rrent â€Å"white water† environment, the skills discussed in this book serve as fixed points. They have changed very little in their effectiveness and relevance over several thousand years. And their relationship to effective human and organizational performance has been well-documented. Later in this Introduction we share some of the scientific research that confirms the power of these management skills in accounting

Administrative Service Manager An Individual Who Is...

Administrative Service Manager Introduction An organization administrative service manager is an individual who is responsible for a private or government organization. Their job criteria consist of planning, directing, telecommunicating, and coordinating supportive services to maintain functional operations. Their duties varies from supervising, recordkeeping, and the organization of the office. Interests/Skills Used While being responsible for the function of a particular organization, it is highly important that an individual have a few particular skills and interest that will help them be efficient in this role. Skills 1. Time Management is essential because one must manage their time and employees time while meeting deadlines. 2. Management of Personnel is crucial to work environment because one must possess the power to motivate, develop, and direct others as they work. Also, retain the ability to identify the best individual for the job. 3. Judgement and Decision Making is the ability to access the situation and evaluate possible outcomes, and make an appropriate choice. 4. Active Listening is important in order to maintain order in the organization. 5. Writing is an important daily operation that help maintain daily function. Based upon onet online, the 5 skills above are from a list of administrative service manager must acquire besides being enterprising and conventional. People who pursue a career in this field, are enterprising individuals who are self-startersShow MoreRelatedQuestions On Public Financial Management System Essay1461 Words   |  6 PagesMODE OF ENTRY: Visiting LEVEL: 4.1 LECTURER: Ms Nyamwanza ASSIGNMENT â€Å"The civil service and government subscribe to a different code of ethics than the rest of us† Critically discuss this statement with reference to the Zimbabwean public financial management system. [25] The civil service is those branches of public service concerned with all government administrations outside the armed services. Public financial management is defined by The Chartered Institute of Public Finance andRead MoreGoals and Objectives1168 Words   |  5 PagesGoals and Objectives for a Security Organization Security organizations play a major role in the daily functions in both business and government operations. These functions are multi-faceted and must achieve specific goals and objectives. Security organizations that effectively implement goals and objectives into their structure maintain superiority over others. This superiority not only demands for excellence in carrying out their goals and objectives but also tailoring these objectives to theirRead MoreAdministrative Management Essay1299 Words   |  6 PagesAdministrative Management Timothy Bower ENG 122 Jamie Cooper July 11, 2010 Administrative Management When it comes to running the daily operations of a corporation, administrative management comes into play. One takes for granted the background core of a business organization. It is then the intent of this essay to briefly describe the major management departments that keep a corporation operating. A good starting point would be peopleRead MoreOrganizational Behavior : The Department Of Human Resource And Management1524 Words   |  7 Pagessurrounded by people differences, thus an employee’s ideas and ideals may differ from the organization mission. Therefore an organization advance and productivity need strategies that accommodate people diversity characteristics. The department of human resource and management makes plan to deal with diversity. Diversity issues involves individual characteristics, an individual primary characteristic refers to individuals biological traits such as gender, race, sexual orientations and others. Secondary characteristicsRead MoreEvolution O f Public Administration Approaches1695 Words   |  7 Pagesperformance. The purpose of this paper is to explain the dominant perspective of old public administration theory and discuss New Public Management (NPM) followed by some limitations of NPM. We will also discuss the latest concept of New Public Service and its validity in current political, social and governance environment. Old Public Administration The old public administration was built upon the concepts and ideas staged by Max Weber. The model of bureaucracy presented by Weber laid the foundationRead MoreForensics : A Important Aspect Of Criminal Justice1009 Words   |  5 Pagesdetermine who is responsible for a crime. As a result, this makes forensic labs a necessary investment for an organization. The cost of establishing a forensic lab may deter some organizations from following through with the plans, but the benefits the lab provides overshadows the cost. Budgeting is a very realistic concern for an organization. Alternate ways should be considered to reduce costs in order to provide high-quality services. â€Å"Some cost-reducing approaches include obtaining services fromRead MoreComparison Between American And Chinese Higher Education1624 Words   |  7 Pagesbetween China and America,but also analyze the social environment,schools and teachers resources and attitude of the country government. Key words: Comparison, Higher education, American, China, Common, Differences A:Introduction of American Higher Education in the 21th Century 1.The system of American higher education in the 21th century There are 4000 public and private colleges and universities in the United States. Roughly divided into four categories: vocational or technical institutions,Read MoreThe Foxhole Court, By Writer Nora Sakavic Essay1193 Words   |  5 Pagesof Dhaka. Political Economy : Political Economy, branch of social science that studies the relationships between individuals and society and between markets and the state, using a diverse set of tool and methods drawn largely, from economics, political science and sociology. The term political economy is derived from the Greek polis, meaning city or state and oikonomos meaning one who manages a household estate. Political economy thus can be understood as the study of how a country – the public’sRead MoreA Marketing Flyer Plan For Xyz Construction, Inc.1606 Words   |  7 Pagesbridges. (SKS7000 Syllabus, 2012, p. 2). The owners have decided to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months (SKS7000 Syllabus, 2012, p. 2). The company’s headquarters is located in Denver, Colorado, and has 16 field offices located in 11 states (SKS7000 Syllabus, 2012, p. 2). To facilitate the move from private ownership to public ownership, a marketing flyer is desired by the owners. The marketing flyer willRead MoreImportance of Public Administration3342 Words   |  14 Pages 2. Describe the basic values and principle of public administration as espoused in section 195(1) of the constitution of the Republic of South Africa (No 108 of 1996) and give examples based on the implementation of these principles by your organization/municipality. 3. Describe the role and functions of parliament, legislature, municipal council and the executive (cabinet) as prescribed by the Constitution of the Republic of South Africa (No 108 of 1996). 4. Explain public administration

The Effects Of Domestic Violence On Children And Children

Abstract My field study took place at shelter for Abused women, a safe house for battered woman, the house accommodate their client for 30days while they find other resources to help them move on with their life. Domestic abused affect women and children. Lots of women are more at risk in their own home. Spouse abuses happen when one person in the marriage chooses to control the other party by using fair intimidation physical, emotional abuse. Domestic violence displaced many families because they are trying to get away from their abuser. Abuse can range from physical, mentally, emotional or psychological. One of every 5 woman are said to have experience an abuse from their partner. The effect of Domestic violence is not just on the mother it affect the children too. Shelter is the safe haven for just a little period for the victim to stay. Most of the abuse woman still ends up going back to their abuser. Domestic violence aggressive behavior in home, involving abuse of a spouse The effect of Domestic violence is not just on the mother also on the children, so many children has been exposed to the violence. Domestic violence is more common than people actually know; it’s been a long standing problem in the world. Domestic violence can happen with heterosexual couples or partner of the same sex, even within young ones that are still dating. It happen within poor, rich white, Black, immigrant and more .We have seen it among ourShow MoreRelatedThe Effects of Domestic Violence on Children1529 Words   |  7 PagesProject: The Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situationRead MoreThe Effects Of Domestic Violence On Children1387 Words   |  6 Pages Literature Review: The Effects of Domestic Violence on Children By Taralyn Dean SW 8570 March 11, 2015 Introduction Today this paper will be exploring the affects of intimate partner domestic violence and how this impacts the children. The children of theses situations are the bystanders of these physical and emotional events. This paper will review in depth what other professionals are saying about the children of the domestic violence relationships and also the findings andRead MoreThe Effects Of Domestic Violence On Children Essay1383 Words   |  6 PagesIn a similar study by Ybarra, Wilkens, Lieberman (2007) the goal was to determine if domestic violence leads to functioning shortfalls, and what its effects it has on a child’s behavioral and cognitive functioning. In homes where domestic violence happens, young children are more likely to witness violence than older children. It was hypothesized that children who witnessed violence at home had lower verbal capabilities, and would display greater internalizing and externalizing behaviors. ParticipantsRead MoreDomestic Violence And Its Effects On Children1445 Words   |  6 PagesWhat is domestic Violence? Domestic Violence is described as violent or aggressive behavior within the home, typically involving the violent abuse of a spouse or partner. Many children end up being the victims to seeing domestic violence in the home which is very unhealthy to their development. Some children may development resentment toward both parents- one for not leaving and the other for causing the abuse. Depression, aggressive behavior, emotional distress and suicide depending on the severityRead MoreEffect of Domestic Violence on Children692 Words   |  3 PagesASSIGNMENT 1 DOMESTIC VIOLENCE ID: S99003183; URIAM ROBATI ABSTRACT Domestic Violence has a great effect on children. Domestic violence also known as domestic abuse, spousal abuse or child abuse is recognized as a pattern of abusive behavior by one or both partners especially those in marriage. This coercive behavior is used against another person to obtain power and control over the other party in a relationship. Domestic violence takes many forms such as physical violence which includesRead MoreEffects of Domestic Violence on Children908 Words   |  4 PagesEffects of Domestic Violence on Children by Mary Pelham English 1010-19 5 October 2011 Pelham i Outline I. Effects on younger children A. Feelings of deprivation Read MoreThe Effects Of Domestic Violence On Children1456 Words   |  6 PagesDomestic violence has a very devastating on the children raised in such partnerships. During their formative years, children internalize what goes on in their environments, including both positive and negative things; and that is how they form their social interactions in life. The parents exact the most influence on their children among everybody in the social cadar that they have to deal with growing up. Children always perpetuate the pathology of their family line, and that is because of the influenceRead MoreDomestic Violence And Its Effects On Children1694 Words   |  7 PagesDomestic violence involves and affects all the family women in general including pregnant women, men, children, including children with special needs, adolescents, teenagers, and even the animals are abused by humans. There is no way to stop or control domestic violence. 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The home is a suppose to be a safe and secure environmen t for children with loving parents and free from violence. Children need a secure environment where they can come home to when the outside world is unsafe. However, every year there are millions of children who’s homes are not a safe haven. Millions of children are exposed to a parent being violently assaulted. Domestic violence is a prevalent social issue in America today. First, who

Reason for the Success of iPhone in America

Questions: 1. Main reason for the success of iPhone in America.2. Success of iPhone in Europe as compared to success in America from the existing competitors like Nokia, HTC and BlackBerry.3. Formulating strategy for Apple and a marketing plan in Europe.4. Focusing on Apples pricing policy to analyze whether it helps in achieving significant market share or not, Analyzing whether dropping the price was a good strategy or not. Answers: 1. Main reason for the success of iPhone in America It can be stated that the main reason behind the success of Apple is innovation. This giant organization was the first to develop the finger print lock in their iPhone 5s. Apart from that, it can be stated that Apple has always shed focus on simplicity and they are the only brand that never compromise with their quality. Most importantly, it can be stated that all the products of Apple are easy to use and they offer great customer service as well as in-store experiences to their valuable customers. From the products details, it can be seen that Apple stays at least two years in advance of its contestants and this is one of their unique natures that grab attention of the customers worldwide (Brown, 2012). In this regards, a general question arise that why do the Americans overwhelmingly prefer iPhone when the rest of the globe has overwhelmingly embraced android? If focus is shed on the statistics, it can be seen that worldwide, android has 75% market share and on the other hand, Appl e has only 15%. CIRP reports have stated that as predictable whole of 94 million iPhones were in use in the United States at the last part of April, taking into account 38 million iPhone 6 and iPhone 6s units. However, this 38 million is made up of 25 million iPhone 6 units and 13 million iPhone 6s models as per the estimate of the organization (Capatina Draghescu, 2015). For particularly the US market, Apple had entered into the two year agreement with ATT and the iPhones could only be used with the ATT network system. In this case, it can be seen that before launching this product into the US market, Jobs announced some beneficial service plans for the customers. This was one of the unique marketing strategies of Apple and this helped the company to have huge number of customers in the US market. Apart from that, it can be stated that the unparallel launch of this new product was another reason of huge acceptance among the consumers. The buzz that surrounded the launch of the iPhone was referred to as Jesus Phone by the bloggers, was extremely extraordinary as far as the electronic products were apprehensive. Therefore, it is highly appreciated the way the marketing team of the company had created the buzz regarding the product with the help of its low key but highly effective marketing effort (Chaffey et al., 2012). At the time of launching the new product in the existing market, the company at the American market had adopted product differentiation through product advantage. Apart from that, it is highly necessary to mention that the marketing team of the company has a strong marketplace orientation through an elevated level of marketplace acquaintance. Apart from that, it is believed that the brand name itself matters a lot to the customers of America and this is one of the major success stories of Apple (Chen, 2012). 2. Success of iPhone in Europe as compared to success in America from the existing competitors like Nokia, HTC and BlackBerry From the market position of Apple in UK and US, it can be seen that Apple products are highly popular in the places like the United States because the carriers like ATT would have a contact with the customers in which they give the customers an iPhone at a huge discounted rate. This is applicable in America and thus the American customers are highly attracted towards this leading global brand. However, some market researchers have stated that it is never a high-quality thought to purchase a US iPhone as an alternative of a UK model because of several reasons like it is not that much cheaper there (Duhigg Bradsher, 2012). Market researchers have stated that the iPhone 6 Plus would be obtainable in the UK for the recommended retail price of 619 for the 16GB model and 789 for the new 128 GB model. On the other hand, in the US Apple, it is offering an off-contract iPhone 6Plus for $749. This is equivalent to the pre-VAT price of 459 or 550 in total. However, this was not at all far from the 619 starting price in the UK. If focus is shed on European market, it can be seen that there are some stiff competitors of Apple iPhone here like Vodafone, HTC and BlackBerry (Haslam et al., 2013). Whereas, in America, demand of iPhone is always high among the customers and the existence of the competitors are less there as well. In order to get huge customer attention, the company in the European market planned to launch its iPhone in European markets like Italy through Telecom Italia and Vodafone. However, this scheme was not as successful as in America and thus it can be stated that Apple was more successful in Ame rica rather than Europe to some extent (Fifield, 2012). Another major important thing that is required to mention here is that there were some differences in the iPhone models of UK and US. Market research says that the iPhone 6 being sold unlocked in the US is slightly dissimilar model and the iPhone 6s and iPhone 6s Plus being advertised in the UK market are different slightly. Now the question comes that what is the difference and the answer is networks and this is because of the fact that different iPhone models support different networks. This dissimilarity has definitely raised some questions against the users of Apple iPhone in US and UK. Besides all these points, it is important to mention that the customers are highly satisfied with iPhones and this is their success factor. A mounting apprehension for Apple was the continuation of the grey market in the mobile phone market. In February, 2008, it was estimated that Apple sold around 3.7 million units of the iPhones and this was because of the collaboration with ATT. The market res earchers have stated that the share of market grew largely during the second half in different parts of Europe along with China, Australia and Japan. Unfortunately, this was drastically down in the US market (Hjorth et al., 2012). Along with these issues, it can be stated that environmental challenge was another stiff challenge in front of Apple at the time of expanding the business in UK market. Jobs company faced several challenges in the form of allegations and acquisitions from the environment protection group. This leading company was accused for using hazardous materials in their iPhone. Reports state that in October, 2007, the company received a warning letter from CEH, i.e. Centre for Environmental Health that they have to stop using polyvinyl chloride (PVCs) and Brominated Flame Retardants (BFRs) in its iPhone. If focus is shed on smart phones, then it can be seen that iPhones falls in different genre, though they produce the same smart phones in the market. However, it is required to mention that despite initial hiccups as well as issues faced by Apple in Europe, the iPhone succeeded in some markets like England. Therefore, it can be concluded that the Apple was successful in both Europe and America, though there were some strong competitors like Nokia, BlackBerry and ITC in the global market (Hollensen, 2015). 3. Formulating strategy for Apple and a marketing plan in Europe In a research, it is found that Apples strategy is Europe is faltering. Growing evidences prove that the organization will have to renovate its approach to the European market if it wants to gain a strong position in the European markets. Some unique strategies that Apple can adopt are hereby mentioned below, Apple must discard their elite agreements with mobile network operators and minimize their cut of ongoing revenue (Challagalla et al., 2014). It is expected that the net result will be more valuable for the organization as it will gain revenue that the organization is losing because people unlock iPhones to use on a network of their choice. The organization can offer prepaid iPhones. European people already understand that they need to pay for a phone if they want to use it on a prepaid tariff. There is a propagation of higher-class prepaid phones in Europe and people are becoming cautious of signing or two-year contracts. That is why; it would be a great opportunity (Lindgreen et al., 2012). The chances are also high that the organization will experience less number of unlocked iPhones. The company can also abandon the iPod touch in order to create a single connected flagship iPod. This approach will help the organization to discontinue their current generation of iPhone and iPod touch and altering it with some products. Those all products will include mobile phone capability. Customers will be able to select whether they will sign up for cellular services or will use the device with Wi-Fi only (Picard, 2014). Customers who will sign up for cellular services will gain a rebate or they could be tempted to upgrade to cellular service by a special tariff. The strategy of Apple will not affect the headline price of iPhone and will protect Apples iPod business. Tis method is already adopted in PC markets. If Apple wants to improve their marketing plans in Europe, then they will have to overcome some critical hurdles. At first, the company will have to loosen some of its exclusive distribution deals with O2, T-Mobile and Orange. Apple must build its own Google. Apple is known for unable to build services that reply on analyzing huge amount of data stored online. The organization is continuously hiring and acquiring talent to hide their issue. However, the organization is not considering it as an existential danger. Higher authority of the organization will have to open their wallet in order to fix this issue. Apple can also scale up their production capabilities. Every time a new gadget is released from Apple, most of the customers cannot get it in the first place. This happens because of the organizations just-in-time manufacturing system. The organization never manufactures products devices that it will sell. As a result, it ramps up production in lock step with demand. However, it is true that this process of Apple saves a lot of inventory cost that helps them to boost their profit. On the other hand, it is also true that it limits the number of customer the organization can gain. 4. Focusing on Apples pricing policy to analyze whether it helps in achieving significant market share or not From the case study, it has been found that Apple in the November, 2007 launched its iPhone in three big European markets like Germany, France and UK. Initially the company received a good response from the European customers but just after some times the sales slumped due to several reasons. High price of the iPhones was the major reason in this case along with lack of 3G capability and carrier exclusively. In an attempt to successfully control its declining sales, the company reduced the price of the iPhone by almost 100 in April 2008. The iPhone was launched with such frenzy that even its premium price did not prove a deterrent to many of their customers. It can be seen that the Apple priced its 4GB version of the iPhone at US$499 at the time of launching the phone in the year 2007. Apart from that, the consumers were supposed to enter into the two year contract with ATT. This raised some serious questions to the users of iPhones. Therefore, it can be stated that it was never a wi se option for Apple to make this two years contract with ATT (Hongyuan Meiyan, 2013). In order to handle this situation, Steve Jobs declared a steep price cut fir this newly launched product just after one week. The price was reduced almost one third of the initial price and thus the people were shocked to hear this news. It can be stated that a common question came to the minds of the consumers that whether the quality of the products are genuine or not. Not surprisingly, the news of price cut infuriated those customers particularly who had bought the iPhone at the initial price, which was high indeed. At that point, many customers started protesting against the price cut and these customers are those who waited for a long time in the queue to buy the product. From the case study, it can be found that discontented as well as annoyed customers took some serious legal steps against Apple and ATT. Therefore, it can be stated that the customers were highly disappointed with the pricing decision of this leading smart phone company. However, it can be said that Apple decla red that they do not have any hidden reasons behind this change in price of their newly launched iPhones. Another market research stated that the company declared that Apple had to reduce the price for the iPhone, as it was not enough for the company to earn profit by selling only iPod Touch (Kotler et al., 2015). Analyzing whether dropping the price was a good strategy or not There is a clear dilemma that whether the drop in price was successful for the organization or not. Among the American consumers, the bandwagon effect can be highly observed, where people do something primarily because other people are doing that in the society. From the news as well as the case study, it has been seen that there was a hype regarding the launch of Apple phones in the market. Expectations from the products as well were high among them and thus the reduced price of the iPhones raised question marks against the quality of the products. Therefore, it can be stated that the marketing and management team of Apple could have done more thorough market research for determining the price of iPhones. Effect of price drop could also be analyzed earlier, so that the team can be prepared to handle such type of situation (Snickars, 2012). The marketing team must be well aware of bandwagon effect, which is common in consumer behavior and this could have been helped Apple to manage the drop in price. On the other hand to bandwagon effect, snob effect is another major part that is required to keep in mind at the time of making any decision of dropping the price of newly launched products. Verstraete (2014) has stated that snob effect is such a phenomena that refers to such situation where the demand of some certain goods of the higher income group is inversely proportionate to the demand of the goods by the peoples of lower income level. From the price of the iPhones, it is clearly understood that it was not for all the consumers in the market and the cut down of price ignited the snob effects among the iPhone users. Therefore, the reduction of price was not at all accepted among the customers at the initial level and this affected the market reputation of the organization (Westwood, 2013). References Banerjee, S., Soberman, D. A. (2013). Product development capability and marketing strategy for new durable products.International Journal of Research in Marketing,30(3), 276-291. Brown, H. T. (2012). So What If I Don't Have An iPhone? The Unintended Consequences Of Using Arrogance In Advertising.Journal of Applied Business Research,28(4), 555. Capatina, G., Draghescu, F. (2015). Success Factors of New Product Launch: The Case of iPhone Launch.International Journal of Economics and Finance,7(5), 61. Chaffey, D., Smith, P. R., Smith, P. R. (2012).eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Challagalla, G., Murtha, B. R., Jaworski, B. (2014). Marketing doctrine: A principles-based approach to guiding marketing decision making in firms.Journal of Marketing,78(4), 4-20. Chen, B. X. (2012).Always on: how the iPhone unlocked the anything-anytime-anywhere future--and locked us in. Da Capo Press. Duhigg, C., Bradsher, K. (2012). How the US lost out on iPhone work.The New York Times,21, 2012. Fifield, P. (2012).Marketing strategy. Routledge. Furi, D., GonzLez-Gancedo, S., Juan, M. C., Segu, I., Rando, N. (2013). Evaluation of learning outcomes using an educational iPhone game vs. traditional game.Computers Education,64, 1-23. Haslam, C., Tsitsianis, N., Andersson, T., Yin, Y. P. (2013, December). Apple's financial success: The precariousness of power exercised in global value chains. InAccounting Forum(Vol. 37, No. 4, pp. 268-279). Elsevier. Hjorth, L., Burgess, J., Richardson, I. (Eds.). (2012).Studying mobile media: Cultural technologies, mobile communication, and the iPhone. Routledge. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hongyuan, Q., Meiyan, W. (2013). Discussion on the Creative Design of IPhone Shell.Packaging Journal,2, 016. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Lindgreen, A., Hingley, M. K., Grant, D. B., Morgan, R. E. (2012). Value in business and industrial marketing: Past, present, and future.Industrial Marketing Management,41(1), 207-214. Picard, R. G. (2014). 12 Digital Media and the Roots of Marketing Strategy.Policy and marketing strategies for digital media,19, 195. Sengupta, S., Perlroth, N., Wortham, J. (2012). Behind Instagrams Success, Networking the Old Way.The New York Times. San Francisco, California, USA Retrieved March,11, 2013. Snickars, P. (2012).Moving data: The iPhone and the future of media. Columbia University Press. Verstraete, G. (2014). Mapping the rise of the iPhone: Between phones and mobile media.NECSUS. European Journal of Media Studies,3(1), 21-41. Westwood, J. (2013).How to write a marketing plan. Kogan Page Publishers.

Importance of Proper Business Strategies-Free-Samples for Students

Question: Disucss about the importance of proper business strategies to achieve profit in the long run. Answer: Introduction Coming from a decent background of marketing and advertising, it is not an easy task to think and estimate each idea down to the earth. The task of running a business in the modern world has been further increased by the limitation of resources and time. However I decided to venture into a new world of possibilities and started my own business. The company which I started in Australia is an Advertisement company which provides online advertisements solution to the private as well as public sector companies. Products The products of my company mainly constitute online advertisements in different web pages, web portals and search engine pages. We also offer a variety of innovative ad ideas to ther ad agencies. Apart from online contents we also design offline contents to be displayed in television and newspapers. Revenue The company was started on a decent capital of just a few dollars and at the beginning we had to take the help of demo software and free contents to our customers. But as time passed by we were flooded with offers from different companies that led to a steady increase in our annual revenue. Our company is now listed in the Australian stock exchange to be a 150 million dollar company. Summary As mentioned in the case study the new decade has provided the advertising companies with new challenges. The industry was seen to be undergoing a rapid transformation with the emergence of new companies like Google and Yahoo that brought in the concept of Digital Revolution. Earlier the different advertising agencies had the business objective to target a specific audience on behalf of the clients with special information that encourages these companies to try a product or service or ultimately purchase it. The following is performed largely by the concept of brand name being advertised by the use of the different sources of media (Esteves and Resende 2016). There are different brands that have a different choice of target. Coca-Cola, Nike are some brands that target only the consumers whereas IBM, Boeing are brands that offer Business to business value. Apart from the above two brands like Apple and Samsung target both the consumers and business. Advertisements in modern terms can be said to be the backbone in building a successful brand. The importance of advertisement has gone up to such levels that apart from the private sector companies the Government also uses them to advertise about different public sector services, healthcare facilities, new schemes and policies or any other important information related to the interest of public (Sayedi Jerath and Srinivasan 2014). The governments of different countries generally spend a large amount of money behind advertising. Apart from the public and private sector advertisements, there are also the NGOs which takes the help of advertisements to attract donations and revenue from the sources of interest. The companies generally advertise their products and services through a number of different media channels like television, radio and press. However there has been a change in the form of media selection as online advertising and mobile advertising has turned out to be the latest trend in the world of advertisement. The companies provides the necessary sources and information that they wish to be advertised to the advertising agencies and depends on the immense experience of these agencies to formulate a proper advertisement that is easily acceptable to the target population. As mentioned earlier that the money spends on advertising has been increased by quite a fold over the past two decades and it has been estimated at more than dollar 480 billion all over the globe. However recent estimates have tracked the growth of the worldwide spending on advertisement to more than dollar 500 billion. According to, Dindaro?lu (2017) the advertising agencies have been showing a steep rise in the different stock exchanges because of the increasing business that they are attracting. My own estimate shows that compared to the year 2011-12 my own business grew by at least 15% and it has been showing signs of constant improvement. The future trend shows a strong emergence of the consumer brand specially in the areas where the global consumers are in a minority. The growth of the advertising industry has created a new source of competition as large to small scale advertising agencies are directly or indirectly involved in competition that results in acquisition, selling off and many other similar techniques. The large scale multi agency advertising firms compete on the basis of different creative terms like the ability to buy media more cost effectively, knowledge of the market in which they are operating, creative skills of the employees that they employ, global reach and the type of services that they provide to the client companies. My company is a medium sized one and we basically compete in the market by the proper delivery of different value added services through an in depth knowledge of the specific market sectors or by providing a number of specialized marketing services like digital marketing, digital campaigns and many more as such. The smaller agencies are however mostly acquired by the large agencies which decreases the competit ion instantly in the particular sector. Online advertisements on the other hand have been the pillar of strength in the modern advertisement world as it has completely changed the way by which companies approach their target population. A new form of agency namely the AKQA established themselves in the online world much before the emergence of the traditional agencies (Dinner Van Heerde and Neslin 2014). My company follows the similar line as the above mentioned online agencies and has been able to gain quite a good reputation among our clients. Our strategy is simple which is to advertise the content provided by the clients in the online web pages as well as the search engines. The ads are targeted mainly to the potential customers so that they can view the advertisements easily when they browse different web channels or online contents. Conclusion The business strategies of the organization must be transparent and clear enough so that the company can walk in lines of success. The following report will be able to make the readers understand the importance of proper business strategies to achieve profit in the long run. A thorough analysis of the report can also help them to get an idea of the modern world of advertisement and the components and concepts that are related to it. References Dindaro?lu, B., 2017. Competitive advertising on broadcasting channels and consumer welfare.Information Economics and Policy. Dinner, I.M., Van Heerde, H.J. and Neslin, S.A., 2014. Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising.Journal of Marketing Research,51(5), pp.527-545. Esteves, R.B. and Resende, J., 2016. Competitive targeted advertising with price discrimination.Marketing Science,35(4), pp.576-587. Esteves, R.B. and Resende, J., 2016. Competitive targeted advertising with price discrimination.Marketing Science,35(4), pp.576-587. Hatzithomas, L. and Zotou, A.Y., 2016. Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness.Journal of Customer Behaviour,15(2), pp.153-172. Sayedi, A., Jerath, K. and Srinivasan, K., 2014. Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising.Marketing Science,33(4), pp.586-608.