Reason for the Success of iPhone in America

Questions: 1. Main reason for the success of iPhone in America.2. Success of iPhone in Europe as compared to success in America from the existing competitors like Nokia, HTC and BlackBerry.3. Formulating strategy for Apple and a marketing plan in Europe.4. Focusing on Apples pricing policy to analyze whether it helps in achieving significant market share or not, Analyzing whether dropping the price was a good strategy or not. Answers: 1. Main reason for the success of iPhone in America It can be stated that the main reason behind the success of Apple is innovation. This giant organization was the first to develop the finger print lock in their iPhone 5s. Apart from that, it can be stated that Apple has always shed focus on simplicity and they are the only brand that never compromise with their quality. Most importantly, it can be stated that all the products of Apple are easy to use and they offer great customer service as well as in-store experiences to their valuable customers. From the products details, it can be seen that Apple stays at least two years in advance of its contestants and this is one of their unique natures that grab attention of the customers worldwide (Brown, 2012). In this regards, a general question arise that why do the Americans overwhelmingly prefer iPhone when the rest of the globe has overwhelmingly embraced android? If focus is shed on the statistics, it can be seen that worldwide, android has 75% market share and on the other hand, Appl e has only 15%. CIRP reports have stated that as predictable whole of 94 million iPhones were in use in the United States at the last part of April, taking into account 38 million iPhone 6 and iPhone 6s units. However, this 38 million is made up of 25 million iPhone 6 units and 13 million iPhone 6s models as per the estimate of the organization (Capatina Draghescu, 2015). For particularly the US market, Apple had entered into the two year agreement with ATT and the iPhones could only be used with the ATT network system. In this case, it can be seen that before launching this product into the US market, Jobs announced some beneficial service plans for the customers. This was one of the unique marketing strategies of Apple and this helped the company to have huge number of customers in the US market. Apart from that, it can be stated that the unparallel launch of this new product was another reason of huge acceptance among the consumers. The buzz that surrounded the launch of the iPhone was referred to as Jesus Phone by the bloggers, was extremely extraordinary as far as the electronic products were apprehensive. Therefore, it is highly appreciated the way the marketing team of the company had created the buzz regarding the product with the help of its low key but highly effective marketing effort (Chaffey et al., 2012). At the time of launching the new product in the existing market, the company at the American market had adopted product differentiation through product advantage. Apart from that, it is highly necessary to mention that the marketing team of the company has a strong marketplace orientation through an elevated level of marketplace acquaintance. Apart from that, it is believed that the brand name itself matters a lot to the customers of America and this is one of the major success stories of Apple (Chen, 2012). 2. Success of iPhone in Europe as compared to success in America from the existing competitors like Nokia, HTC and BlackBerry From the market position of Apple in UK and US, it can be seen that Apple products are highly popular in the places like the United States because the carriers like ATT would have a contact with the customers in which they give the customers an iPhone at a huge discounted rate. This is applicable in America and thus the American customers are highly attracted towards this leading global brand. However, some market researchers have stated that it is never a high-quality thought to purchase a US iPhone as an alternative of a UK model because of several reasons like it is not that much cheaper there (Duhigg Bradsher, 2012). Market researchers have stated that the iPhone 6 Plus would be obtainable in the UK for the recommended retail price of 619 for the 16GB model and 789 for the new 128 GB model. On the other hand, in the US Apple, it is offering an off-contract iPhone 6Plus for $749. This is equivalent to the pre-VAT price of 459 or 550 in total. However, this was not at all far from the 619 starting price in the UK. If focus is shed on European market, it can be seen that there are some stiff competitors of Apple iPhone here like Vodafone, HTC and BlackBerry (Haslam et al., 2013). Whereas, in America, demand of iPhone is always high among the customers and the existence of the competitors are less there as well. In order to get huge customer attention, the company in the European market planned to launch its iPhone in European markets like Italy through Telecom Italia and Vodafone. However, this scheme was not as successful as in America and thus it can be stated that Apple was more successful in Ame rica rather than Europe to some extent (Fifield, 2012). Another major important thing that is required to mention here is that there were some differences in the iPhone models of UK and US. Market research says that the iPhone 6 being sold unlocked in the US is slightly dissimilar model and the iPhone 6s and iPhone 6s Plus being advertised in the UK market are different slightly. Now the question comes that what is the difference and the answer is networks and this is because of the fact that different iPhone models support different networks. This dissimilarity has definitely raised some questions against the users of Apple iPhone in US and UK. Besides all these points, it is important to mention that the customers are highly satisfied with iPhones and this is their success factor. A mounting apprehension for Apple was the continuation of the grey market in the mobile phone market. In February, 2008, it was estimated that Apple sold around 3.7 million units of the iPhones and this was because of the collaboration with ATT. The market res earchers have stated that the share of market grew largely during the second half in different parts of Europe along with China, Australia and Japan. Unfortunately, this was drastically down in the US market (Hjorth et al., 2012). Along with these issues, it can be stated that environmental challenge was another stiff challenge in front of Apple at the time of expanding the business in UK market. Jobs company faced several challenges in the form of allegations and acquisitions from the environment protection group. This leading company was accused for using hazardous materials in their iPhone. Reports state that in October, 2007, the company received a warning letter from CEH, i.e. Centre for Environmental Health that they have to stop using polyvinyl chloride (PVCs) and Brominated Flame Retardants (BFRs) in its iPhone. If focus is shed on smart phones, then it can be seen that iPhones falls in different genre, though they produce the same smart phones in the market. However, it is required to mention that despite initial hiccups as well as issues faced by Apple in Europe, the iPhone succeeded in some markets like England. Therefore, it can be concluded that the Apple was successful in both Europe and America, though there were some strong competitors like Nokia, BlackBerry and ITC in the global market (Hollensen, 2015). 3. Formulating strategy for Apple and a marketing plan in Europe In a research, it is found that Apples strategy is Europe is faltering. Growing evidences prove that the organization will have to renovate its approach to the European market if it wants to gain a strong position in the European markets. Some unique strategies that Apple can adopt are hereby mentioned below, Apple must discard their elite agreements with mobile network operators and minimize their cut of ongoing revenue (Challagalla et al., 2014). It is expected that the net result will be more valuable for the organization as it will gain revenue that the organization is losing because people unlock iPhones to use on a network of their choice. The organization can offer prepaid iPhones. European people already understand that they need to pay for a phone if they want to use it on a prepaid tariff. There is a propagation of higher-class prepaid phones in Europe and people are becoming cautious of signing or two-year contracts. That is why; it would be a great opportunity (Lindgreen et al., 2012). The chances are also high that the organization will experience less number of unlocked iPhones. The company can also abandon the iPod touch in order to create a single connected flagship iPod. This approach will help the organization to discontinue their current generation of iPhone and iPod touch and altering it with some products. Those all products will include mobile phone capability. Customers will be able to select whether they will sign up for cellular services or will use the device with Wi-Fi only (Picard, 2014). Customers who will sign up for cellular services will gain a rebate or they could be tempted to upgrade to cellular service by a special tariff. The strategy of Apple will not affect the headline price of iPhone and will protect Apples iPod business. Tis method is already adopted in PC markets. If Apple wants to improve their marketing plans in Europe, then they will have to overcome some critical hurdles. At first, the company will have to loosen some of its exclusive distribution deals with O2, T-Mobile and Orange. Apple must build its own Google. Apple is known for unable to build services that reply on analyzing huge amount of data stored online. The organization is continuously hiring and acquiring talent to hide their issue. However, the organization is not considering it as an existential danger. Higher authority of the organization will have to open their wallet in order to fix this issue. Apple can also scale up their production capabilities. Every time a new gadget is released from Apple, most of the customers cannot get it in the first place. This happens because of the organizations just-in-time manufacturing system. The organization never manufactures products devices that it will sell. As a result, it ramps up production in lock step with demand. However, it is true that this process of Apple saves a lot of inventory cost that helps them to boost their profit. On the other hand, it is also true that it limits the number of customer the organization can gain. 4. Focusing on Apples pricing policy to analyze whether it helps in achieving significant market share or not From the case study, it has been found that Apple in the November, 2007 launched its iPhone in three big European markets like Germany, France and UK. Initially the company received a good response from the European customers but just after some times the sales slumped due to several reasons. High price of the iPhones was the major reason in this case along with lack of 3G capability and carrier exclusively. In an attempt to successfully control its declining sales, the company reduced the price of the iPhone by almost 100 in April 2008. The iPhone was launched with such frenzy that even its premium price did not prove a deterrent to many of their customers. It can be seen that the Apple priced its 4GB version of the iPhone at US$499 at the time of launching the phone in the year 2007. Apart from that, the consumers were supposed to enter into the two year contract with ATT. This raised some serious questions to the users of iPhones. Therefore, it can be stated that it was never a wi se option for Apple to make this two years contract with ATT (Hongyuan Meiyan, 2013). In order to handle this situation, Steve Jobs declared a steep price cut fir this newly launched product just after one week. The price was reduced almost one third of the initial price and thus the people were shocked to hear this news. It can be stated that a common question came to the minds of the consumers that whether the quality of the products are genuine or not. Not surprisingly, the news of price cut infuriated those customers particularly who had bought the iPhone at the initial price, which was high indeed. At that point, many customers started protesting against the price cut and these customers are those who waited for a long time in the queue to buy the product. From the case study, it can be found that discontented as well as annoyed customers took some serious legal steps against Apple and ATT. Therefore, it can be stated that the customers were highly disappointed with the pricing decision of this leading smart phone company. However, it can be said that Apple decla red that they do not have any hidden reasons behind this change in price of their newly launched iPhones. Another market research stated that the company declared that Apple had to reduce the price for the iPhone, as it was not enough for the company to earn profit by selling only iPod Touch (Kotler et al., 2015). Analyzing whether dropping the price was a good strategy or not There is a clear dilemma that whether the drop in price was successful for the organization or not. Among the American consumers, the bandwagon effect can be highly observed, where people do something primarily because other people are doing that in the society. From the news as well as the case study, it has been seen that there was a hype regarding the launch of Apple phones in the market. Expectations from the products as well were high among them and thus the reduced price of the iPhones raised question marks against the quality of the products. Therefore, it can be stated that the marketing and management team of Apple could have done more thorough market research for determining the price of iPhones. Effect of price drop could also be analyzed earlier, so that the team can be prepared to handle such type of situation (Snickars, 2012). The marketing team must be well aware of bandwagon effect, which is common in consumer behavior and this could have been helped Apple to manage the drop in price. On the other hand to bandwagon effect, snob effect is another major part that is required to keep in mind at the time of making any decision of dropping the price of newly launched products. Verstraete (2014) has stated that snob effect is such a phenomena that refers to such situation where the demand of some certain goods of the higher income group is inversely proportionate to the demand of the goods by the peoples of lower income level. From the price of the iPhones, it is clearly understood that it was not for all the consumers in the market and the cut down of price ignited the snob effects among the iPhone users. Therefore, the reduction of price was not at all accepted among the customers at the initial level and this affected the market reputation of the organization (Westwood, 2013). References Banerjee, S., Soberman, D. A. (2013). Product development capability and marketing strategy for new durable products.International Journal of Research in Marketing,30(3), 276-291. Brown, H. T. (2012). So What If I Don't Have An iPhone? The Unintended Consequences Of Using Arrogance In Advertising.Journal of Applied Business Research,28(4), 555. Capatina, G., Draghescu, F. (2015). Success Factors of New Product Launch: The Case of iPhone Launch.International Journal of Economics and Finance,7(5), 61. Chaffey, D., Smith, P. R., Smith, P. R. (2012).eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Challagalla, G., Murtha, B. R., Jaworski, B. (2014). Marketing doctrine: A principles-based approach to guiding marketing decision making in firms.Journal of Marketing,78(4), 4-20. Chen, B. X. (2012).Always on: how the iPhone unlocked the anything-anytime-anywhere future--and locked us in. Da Capo Press. Duhigg, C., Bradsher, K. (2012). How the US lost out on iPhone work.The New York Times,21, 2012. Fifield, P. (2012).Marketing strategy. Routledge. Furi, D., GonzLez-Gancedo, S., Juan, M. C., Segu, I., Rando, N. (2013). Evaluation of learning outcomes using an educational iPhone game vs. traditional game.Computers Education,64, 1-23. Haslam, C., Tsitsianis, N., Andersson, T., Yin, Y. P. (2013, December). Apple's financial success: The precariousness of power exercised in global value chains. InAccounting Forum(Vol. 37, No. 4, pp. 268-279). Elsevier. Hjorth, L., Burgess, J., Richardson, I. (Eds.). (2012).Studying mobile media: Cultural technologies, mobile communication, and the iPhone. Routledge. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hongyuan, Q., Meiyan, W. (2013). Discussion on the Creative Design of IPhone Shell.Packaging Journal,2, 016. Kotler, P., Burton, S., Deans, K., Brown, L., Armstrong, G. (2015).Marketing. Pearson Higher Education AU. Lindgreen, A., Hingley, M. K., Grant, D. B., Morgan, R. E. (2012). Value in business and industrial marketing: Past, present, and future.Industrial Marketing Management,41(1), 207-214. Picard, R. G. (2014). 12 Digital Media and the Roots of Marketing Strategy.Policy and marketing strategies for digital media,19, 195. Sengupta, S., Perlroth, N., Wortham, J. (2012). Behind Instagrams Success, Networking the Old Way.The New York Times. San Francisco, California, USA Retrieved March,11, 2013. Snickars, P. (2012).Moving data: The iPhone and the future of media. Columbia University Press. Verstraete, G. (2014). Mapping the rise of the iPhone: Between phones and mobile media.NECSUS. European Journal of Media Studies,3(1), 21-41. Westwood, J. (2013).How to write a marketing plan. Kogan Page Publishers.

Importance of Proper Business Strategies-Free-Samples for Students

Question: Disucss about the importance of proper business strategies to achieve profit in the long run. Answer: Introduction Coming from a decent background of marketing and advertising, it is not an easy task to think and estimate each idea down to the earth. The task of running a business in the modern world has been further increased by the limitation of resources and time. However I decided to venture into a new world of possibilities and started my own business. The company which I started in Australia is an Advertisement company which provides online advertisements solution to the private as well as public sector companies. Products The products of my company mainly constitute online advertisements in different web pages, web portals and search engine pages. We also offer a variety of innovative ad ideas to ther ad agencies. Apart from online contents we also design offline contents to be displayed in television and newspapers. Revenue The company was started on a decent capital of just a few dollars and at the beginning we had to take the help of demo software and free contents to our customers. But as time passed by we were flooded with offers from different companies that led to a steady increase in our annual revenue. Our company is now listed in the Australian stock exchange to be a 150 million dollar company. Summary As mentioned in the case study the new decade has provided the advertising companies with new challenges. The industry was seen to be undergoing a rapid transformation with the emergence of new companies like Google and Yahoo that brought in the concept of Digital Revolution. Earlier the different advertising agencies had the business objective to target a specific audience on behalf of the clients with special information that encourages these companies to try a product or service or ultimately purchase it. The following is performed largely by the concept of brand name being advertised by the use of the different sources of media (Esteves and Resende 2016). There are different brands that have a different choice of target. Coca-Cola, Nike are some brands that target only the consumers whereas IBM, Boeing are brands that offer Business to business value. Apart from the above two brands like Apple and Samsung target both the consumers and business. Advertisements in modern terms can be said to be the backbone in building a successful brand. The importance of advertisement has gone up to such levels that apart from the private sector companies the Government also uses them to advertise about different public sector services, healthcare facilities, new schemes and policies or any other important information related to the interest of public (Sayedi Jerath and Srinivasan 2014). The governments of different countries generally spend a large amount of money behind advertising. Apart from the public and private sector advertisements, there are also the NGOs which takes the help of advertisements to attract donations and revenue from the sources of interest. The companies generally advertise their products and services through a number of different media channels like television, radio and press. However there has been a change in the form of media selection as online advertising and mobile advertising has turned out to be the latest trend in the world of advertisement. The companies provides the necessary sources and information that they wish to be advertised to the advertising agencies and depends on the immense experience of these agencies to formulate a proper advertisement that is easily acceptable to the target population. As mentioned earlier that the money spends on advertising has been increased by quite a fold over the past two decades and it has been estimated at more than dollar 480 billion all over the globe. However recent estimates have tracked the growth of the worldwide spending on advertisement to more than dollar 500 billion. According to, Dindaro?lu (2017) the advertising agencies have been showing a steep rise in the different stock exchanges because of the increasing business that they are attracting. My own estimate shows that compared to the year 2011-12 my own business grew by at least 15% and it has been showing signs of constant improvement. The future trend shows a strong emergence of the consumer brand specially in the areas where the global consumers are in a minority. The growth of the advertising industry has created a new source of competition as large to small scale advertising agencies are directly or indirectly involved in competition that results in acquisition, selling off and many other similar techniques. The large scale multi agency advertising firms compete on the basis of different creative terms like the ability to buy media more cost effectively, knowledge of the market in which they are operating, creative skills of the employees that they employ, global reach and the type of services that they provide to the client companies. My company is a medium sized one and we basically compete in the market by the proper delivery of different value added services through an in depth knowledge of the specific market sectors or by providing a number of specialized marketing services like digital marketing, digital campaigns and many more as such. The smaller agencies are however mostly acquired by the large agencies which decreases the competit ion instantly in the particular sector. Online advertisements on the other hand have been the pillar of strength in the modern advertisement world as it has completely changed the way by which companies approach their target population. A new form of agency namely the AKQA established themselves in the online world much before the emergence of the traditional agencies (Dinner Van Heerde and Neslin 2014). My company follows the similar line as the above mentioned online agencies and has been able to gain quite a good reputation among our clients. Our strategy is simple which is to advertise the content provided by the clients in the online web pages as well as the search engines. The ads are targeted mainly to the potential customers so that they can view the advertisements easily when they browse different web channels or online contents. Conclusion The business strategies of the organization must be transparent and clear enough so that the company can walk in lines of success. The following report will be able to make the readers understand the importance of proper business strategies to achieve profit in the long run. A thorough analysis of the report can also help them to get an idea of the modern world of advertisement and the components and concepts that are related to it. References Dindaro?lu, B., 2017. Competitive advertising on broadcasting channels and consumer welfare.Information Economics and Policy. Dinner, I.M., Van Heerde, H.J. and Neslin, S.A., 2014. Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising.Journal of Marketing Research,51(5), pp.527-545. Esteves, R.B. and Resende, J., 2016. Competitive targeted advertising with price discrimination.Marketing Science,35(4), pp.576-587. Esteves, R.B. and Resende, J., 2016. Competitive targeted advertising with price discrimination.Marketing Science,35(4), pp.576-587. Hatzithomas, L. and Zotou, A.Y., 2016. Measuring the impact of competitive advertising environment and ad-exposure time on 3D posters' effectiveness.Journal of Customer Behaviour,15(2), pp.153-172. Sayedi, A., Jerath, K. and Srinivasan, K., 2014. Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising.Marketing Science,33(4), pp.586-608.

Requiem by Avenged Sevenfold free essay sample

The powerful voices of Latin chanters bending the air at their command create an intro that sends shivers down the spines of the audience. The song Requiem is the fifth track on Avenged Sevenfold’s sixth album. It delivers a blast to the past for those of us familiar with classic metal and hard rock, yet it is very enjoyable for those who are new to the sound. Requiem is easily the most recognizable song on the album. The mixture of the chanting, powerful drums, and intricate guitar riffs create a sound that brings to mind bands such as Metallica, Black Sabbath, and even Pantera. The song gives a dark, yet powerful mood to the audience which is a style most commonly used by those listed. When listening to the song, I find myself noticing how epic it really is. Imagine a king walking down a marble staircase into the night. We will write a custom essay sample on Requiem by Avenged Sevenfold or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The gothic architecture of each building’s spire pierces the large orange moon. The king walks powerfully with purpose to the gates of his kingdom where he knows a battle will soon rage on and where he will soon meet his end. Requiem is the song that would fit like a glove into the background. Although there are other amazing songs on the album, this song by far is the most powerful and well procured creation on Hail to the King. Listening to it will definitely open up anybody’s eyes to the new musical style that Avenged Sevenfold has adopted. It would appeal to anybody that likes heavy metal or even somebody who just likes music in general. Requiem a big reason to invest in this new album that displays how talented Avenged Sevenfold really is.

Utilitarianism Essays

Utilitarianism Essays Utilitarianism Paper Utilitarianism Paper Essay Topic: Utilitarianism It was John Stuart Mills aim to revise and adapt Benthams ideas. Mill felt that this revision was necessary because many other writers had criticized Benthams work. Indeed Mill agreed with the criticisms that had been made and perhaps part of Mills response can be seen as an intellectual rebellion against his one time teacher. Mill attempted to adapt Benthams thoughts by introducing a number of different ideas and distinctions. One of the criticisms of Benthams philosophy was that it was a swine philosophy. The accusation was that, with its emphasis on pleasure, Utilitarianism made human beings no better than pigs. The first criticism that was made was that what is pleasure. Utilitarianism is based on the idea of Hedonism. Indeed this is what led many philosophers to suggest that Utilitarianism was a swine philosophy as it was simply based on pleasure. Mill did not attempt to respond to this accusation by suggesting a distinction between higher and lower pleasures. Another criticism that was made is human nature egoistic. Humans do not always seem to act in their own interest. For example, there are many examples of human beings risking their own life to save the life of another. This clearly is a problem for Benthams version of Utilitarianism although it is one of the things that Mill recognized. Is the principle of utility what we mean by morality is another criticism that was made by Mill. For a Utilitarian, an action is good if, and only if; it brings about the greatest good for the greatest number. In other words it does not matter about an individuals motives or how the greatest good for the greatest number is actually achieved. This goes against the idea that it is intentions, like love and care, which are important roles in morality. Finally the last criticism that was made is happiness the only thing that is important. For a Utilitarian the only thing that is important to them is the idea of happiness. Therefore anything that brings about happiness as the end is right. I think that are to many criticisms to what Bentham has said and that utilitarianism goes against most of the laws that we have in our country that we have today. For example, if someone was to murder someone because they didnt make them happy, then a Utilitarian might say that it made them happy consequentially. And also might make more people happy because it could be a serial killer that was just murdered.

Case study # An Invisible Superintendent Example | Topics and Well Written Essays - 500 words

# An Invisible Superintendent - Case Study Example However, considering the busy schedule of the superintendent, Dr. Myer could have sought alternative options of communications. For instance provide written a submission of her proposal. The conduct of the superintendent may not be voluntary. Since acquiring his job, he has been provided with numerous tasks that may require more time that he has to attend to all his duties. For instance, he was appointed to the board of a local bank and local United Way (Lecture Notes, 2014, pp.6, Par 2). In this case, the professional conflict between the school and other working positions is created. As a board member, he is required to perform administrative duties in all these institutions. These acquaintances can be attributed to the behavior on being absent in his administrative post at the school. However, at one time the superintendent was attending to a family emergency, and Dr. Myers needed his presence at the school. His absence at work place is also caused by the conflict in his personal relationship and professional life. Dr. Myers was justified and appropriate. As a board member, she had the opportunity to inspire people of Placid Falls. She developed a project that would increase the significance of the school in the district. She was hopeful and accurate that the project would be successful. However, to her disappointment she could get the superintendent to approve of her proposal. Furthermore, she was dissatisfied that she was not provided with the opportunity to present the proposal to the board. For this reason, she was angered by the school administration to ignore the seriousness of the issue. However, she was in a position to push her proposal to the board through other channels. Additionally, she could seek legal guidance from her husband on the best way to handle the situation. The role of a head school administrator requires a person that may spend a lot of time at their work station. For this reason,

English Business law Case Study Example | Topics and Well Written Essays - 1250 words

English Business law - Case Study Example een caused by communication breakdown whereby we could not directly get in touch with our members since we are still using the traditional form of communication which is the use of mail. It is our intention that we would harness the new information technology in the form of internet use so as to avoid inconveniences in the future with regards to books that end up failing to be collected by the supposed owners due to technical problems. We would also like to bring to your attention that our members are ladies in their fifties and we would like to put them in a category of old people who are no longer able bodied hence the inconvenience to respond accordingly. In some cases they would fail to get to us on time which would make us unaware of what may be taking place since it is a requirement that they should communicate with us directly should they require any changes to be made to their orders. It should also be brought to your attention that this has not been the usual way we conduct business hence accept our statement of apology. Indeed, we are currently in a financial crisis which has taken a toll on almost all facets of the economy across the board. Our organisation as well as our members have also not been spared by the tough financial crisis, the reason why some of the books may lie unclaimed at your premises. We would try to follow up on the issue since we assumed that if we do not get response from our membe rs they would have accepted their orders. We would also like to inform you that we will take appropriate action that is not in contravention with the law. It is our own knowledge that no one can operate above the law of the land and we would wish to inform you that we would take necessary measures that would ensure that we are not found at the wrong side of the law. Initially, we require our members to pay a membership fee which makes them legitimate and we would try to put measures that ensure effective communication among our members so as to avoid

Comparison of Theoretical Approaches Essay Example | Topics and Well Written Essays - 250 words

Comparison of Theoretical Approaches - Essay Example e the essential differences between the four approaches to global governance as depicted in both Chapter 3 and Chapter 4 of Kelly-Kate Pease’s book International Organizations. With all honesty, Realism focuses on the security of countries and power above everything else. Realism, with an objective of enhancing conflict resolutions, establishes an international system that would guarantee maximum security for every country that cooperates with another one. At the same time, any country that declares war should do so based on self-interest, as opposed to idealism. To promote a given society, individuals should learn the policies that govern the behavior of such a society. In this case, Realism should also enhance policies that would mold rational theory that promote objective laws in a given country. Realism exists to monitor the behavior of given countries, interpret the power of countries, and coordinate the principles of the international system. Moreover, Liberalism acts as a mainstream approach that promotes the behavior of country by focusing on its preferences, as opposed to its capabilities. In this case, Liberalism paves a way for the plurality of a country’s actions in the international system. However, such preferences may vary from country to country due to some difference in economic conditions, environmental factors, and nature of governments. Pease (2006, p59) states that Liberalism abolishes anarchic international system by promoting a variety of opportunities for cooperating and other levels of power. Surely, the theory enhances peace between international organizations through organizational interdependence and cooperation. Besides, Marxism rarely focuses on material and economic aspects of the international system. Instead, the theory describes the international system as coordinated capitalist system with an objective of accumulating capital. Believers of the theory suggest that globalized capitalism enriches organizations in developed